We don’t need a sequel
OJ on TV - I’m changing the channel or turning it off. Television networks air programming that they think people want to watch. So the only way we get programming to change is by watching what we want and turning off what we don’t want.
by Jim Fair | Source:
I listen to a lot of news on the radio. It is part of my job to listen. And there is a lot of great reporting, discussion and music to hear.
But coverage of the latest OJ incident is like a bad dream. And I think we had this bad dream once before.
I spent a little time on my exercise bike yesterday morning. I put on a local talk radio station and was amazed that they broke from their regular coverage and went to the courtroom for live coverage of OJ’s bail hearing. How exiting… listening to a judge read the bail conditions and make sure OJ and his attorneys understood.
Last night, I turned on a television news show I enjoyed, expecting to hear analysis of the various events of the day. The commentators started with OJ and just kept going. Not being especially interested in what OJ was wearing during his court appearance or whether the bail was posted in $20s, $50s or $100s, I turned down the sound and picked up a book. I took a look at the screen every few minutes and, amazingly, this supposedly serious news program devoted the entire hour to OJ. They even had an alert banner running across the bottom of the screen noting that OJ’s plane had arrived in Miami but he had not yet been seen.
Gosh… maybe the plane arrived but he didn’t get off yet. Maybe he hadn’t finished the free bag of airline peanuts. Maybe he was in the bathroom. Maybe he fell asleep and nobody wants to wake him up because he gets up grumpy. Maybe he got off the plane in a Barney outfit.
My guess is that if I turned on any cable news channel right now they would be talking about OJ, where he is, what he is doing, what he had for breakfast and what he is having for lunch and dinner.
So… I’m not turning on the television – at least not for now. And when I do turn it on, if it is “all OJ all the time” I’m changing the channel or turning it off.
Television networks air programming that they think people want to watch. So the only way we get programming to change is by watching what we want and turning off what we don’t want.
If someone asks me tomorrow what I thought of the OJ coverage today, I won’t have any more example to share like those above. I won’t have been watching.
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